Privacy Policy — Proptality

Proptality, a division of Adobha Energy Pte Ltd (UEN: 202138535D), ("we", "our", "us") is committed to protecting the privacy of visitors to our website and our clients. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore.

Section 1: Information We Collect

We may collect the following types of personal information from you:

• Contact Information: Name, email address, phone number, residential address
• Property Details: Property type (HDB, condo, landed), location, renovation requirements
• Communication Records: Messages sent via our contact form, WhatsApp, or email
• Technical Data: IP address, browser type, device information, pages visited, and browsing behaviour (collected via cookies and analytics tools)
• Marketing Data: Your preferences for receiving marketing communications

Section 2: How We Use Your Information

We use the information we collect for the following purposes:

• To respond to enquiries and provide renovation quotations
• To arrange site visits, consultations, and project coordination
• To communicate project updates and relevant information
• To improve our website, services, and customer experience
• To send marketing communications (only with consent)
• To comply with legal obligations
• To run and measure advertising campaigns (e.g., Google Ads)

Section 3: Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. The types of cookies we use include:

• Essential Cookies: Required for website function and security
• Analytics Cookies: Google Analytics to understand user behaviour and improve our website
• Advertising Cookies: Google Ads conversion tracking and remarketing

Section 4: Google Ads and Remarketing

We use Google Ads services to measure advertising effectiveness and reach interested audiences. This includes:

• Conversion tracking to measure campaign performance
• Remarketing to show relevant ads to previous website visitors
• Google Analytics linked with Google Ads for enhanced insights

Opt-out options: You can opt out of Google Ads tracking and personalization through:

• Google Ads Settings
• Google Analytics Opt-out Browser Add-on

Section 5: Disclosure of Your Information

We do not sell personal data. However, we may share your information in the following circumstances:

• Service Providers: With third parties who assist us in website hosting, analytics, and marketing services
• Professional Advisors: With legal, accounting, or other professional advisors when necessary
• Government Authorities: When required by law or to comply with legal processes

Section 6: Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy. As a general guideline:

• Enquiry Records: Typically retained for up to 3 years
• Communication Records: Retained based on project duration and applicable legal requirements

Section 7: Data Security

We implement reasonable technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Section 8: Your Rights (PDPA)

Under the PDPA, you have the right to:

• Access: Request access to your personal data
• Correct: Request corrections to inaccurate personal data
• Withdraw Consent: Withdraw consent for the processing of your data
• Request Deletion: Request deletion of your personal data (subject to legal obligations)

To exercise these rights, please contact us using the details provided in Section 11.

Section 9: Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of external websites. Please review the privacy policies of any third-party sites before providing your personal information.

Section 10: Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. Any updates will be posted on this page with a revised "Last Updated" date. Your continued use of our website after changes indicates your acceptance of the updated policy.

Section 11: Contact Us